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In the Press

New Telemarketing Approach Ensures Affordable Direct Sales

Cox eLearning Consultants unveils unique methodology to help corporate education vendors perpetuate sales through economic slowdown

LIVERMORE, California – (April 30, 2008) Cox eLearning Consultants (CeC) announced today the launch of a Consultative Lead Qualification (CLQ) service that leverages specialization in the corporate education industry to provide increased value for a vendor’s sales dollar.

CLQ is a process of investigating a corporate prospect’s training needs and then arranging appointments with appropriate vendors. It utilizes a mixture of email opt-in requests, online surveys and cold-calling to identify interested end-users.

“Many companies in our industry are already struggling to generate sales opportunities,” said Dan Cox, CeC President and CEO. “We came up with a method to help these firms survive throughout a recession and succeed in the long run.”

The bottom line is that CeC now provides professional outbound telemarketing services for $15-20 per hour, producing results comparable to that of a $50-150 per hour sales person.

CLQ has already proven its value. For the last several months CeC piloted the project with a few corporate education vendors. They soon realized they were working with a formidable sales tool, as methodological refinements and database accumulation began to generate significant leads.

Jordan Wilson, CeC Director of Business Consulting, said “CLQ gives us more rapport with our prospects and more opportunities for our clients. The consultative approach offers a level of professionalism that corporate education and human resource vendors want with their prospective clients.”

About Cox eLearning Consultants

CeC is a 3 year old, rapidly growing company specializing in corporate education. With services including corporate education training, marketing and public relations, they provide both professional consulting services for corporate clients and business development services for training vendors.

The CeC staff consists of training industry veterans and experts in education, sales, marketing, project management, multimedia and journalism.

For further information, contact
Jordan Wilson

510-315-6767
jordan.wilson@coxec.com
Cox eLearning Consultants